Comment by georgemcbay
13 years ago
The suggestion was that the relationship is mutually beneficial, not that it was bi-directional in terms of components traded.
Apple is like the USA to Samsung's China in this specific relationship in that the product (components in this case) pretty much goes one way, but both still rely on the relationship.
Samsung makes some of the components Apple needs, Apple buys those components. Apple needs Samsung for inexpensive chip fab, Samsung needs Apple for the revenue provided in return.
Samsung does not need Apple. Apple probably doesn't need Samsung either, but they've chosen to need them for this processor.
It's not a matter of needing each other. As long as there's a positive NPV on working together, they'll do it. They each might say, "We benefit X, but there's a risk that costs Y." As long as X is greater than Y, they'll work together. They don't have to, but as long as they're the best partners for a given transaction, why not?
Oh, I agree.
"need" may not have been the be the best word to use there. I didn't mean to imply that either needs the other by the strictest sense of the word. I meant it more in the sense of "I need my morning coffee". I don't really need it, but I'd, you know, really, really like to have it.
I think you are overestimating how much Samsung needs Apple as a customer. Gigantic companies as Samsung are simultaneously active in any number of large markets. They do not need single customers, they do not even need whole markets. They are essentially investment holdings that will move out and into markets as they mature or are commoditized.
And if Samsung unilaterally ends their relationship with Apple it sets a dangerous precedent. If you knew that your trading partner would end their sale of products to you because you had a (valid or invalid) suit against one division of their business or had a product suite that competed with one of their division's product suites, would you want to do business with them or would you find someone that can actually play well with others?
How would you determine whether or not that was true about the next company? What about business that is ended between companies due to overlapping interests? That happens all the time.
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The two businesses that Samsung is in that are making almost all of their money right now are semiconductors (and only flash and SOCs) and mobile handsets. Take those two businesses away and Samsung starts to look more like the ponderous, government-sheltered behemoth that it is.
And someone is going to take away the handset business - everyone in asia is basically waiting for Huawei and ZTE to eat Samsung's lunch. Samsung can't compete with either of them on cost, and eventually they won't be able to pump more pixels into 400+ppi screens to keep customers from buying cheaper smartphones. And without unique software to offer consumers (like Apple), Samsung is extremely vulnerable in the handset market.
And in the meantime, Samsung is amortizing a fortune's worth of chips fabs that were mostly built to supply components for iDevices.
Yes, Samsung needs Apple's business.
I think it's a bit more nuanced than you are making out.
Samsung do have their own Software (Tizen, and Bada(?), and a third 'unknown' base). They are pushing for an Android compatible linux, with strong hardware integration. Huawei and ZTE won't be able to compete with that. They could fail completely on that strategy, but they are doing more than just increasing PPI.
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They would lose billions, maybe 10 to 20 billions a year from Apple.
Nobody would seriously end this relationship from Samsungs end, at least if they had any brain cells.