Comment by Steko

"If Android starts getting marketshare. Samsung wins and Apple loses."

This is conventional wisdom and at some level of course it's true but in general I think it's misleading. The fact is that the markets Apple and Samsung are in are not identical. The market Apple competes in roughly equates with the top third of the smartphone market. Samsung competes in the entire phone market. It's quite possible for both to gain market share at the same time in their respective markets. And even if they weren't it's possible for both to lose market share but still be successful because the market for smartphones itself is increasing rapidly.