Comment by hysan

I think it has to do with "privacy" being a general word that means many things; some of which people care about, some they don't. As much as I hate how politicials/lobbyists/etc. do this, I think a better way to get people to respond and care about the issue it to label it differently. For example, instead of saying "privacy", say "your credit card and bank info is compromised/stolen". Or that your "identity / SSN is at risk". Or perhaps that all your "passwords are leaked". Yes, this is less accurate and is a fear mongering tactic, but it is done to death in the US government with effective results.