Seriously, what is it with "Agencies" lately? Who the F--k are these people?
I have heard/experienced a dozen similar stories recently. I have a friend who left a huge agency to freelance–only to have another small agency work him to the bone and take advantage of him almost exactly like the story here.
YES I ABSOLUTELY GET THAT THE ONUS IS ON THE FREELANCER/SUB TO GET THEIR CONTRACTS IN PLACE ...
But, seriously, these people are ridiculous. A bunch of salespeople in suits tossing around buzzwords so they can land a job taking advantage of a big company's big budget. Everything is a pitch or a comp or a big lead.
My advice to all freelance hackers and designers: if you meet someone who says they work at an agency, (a) tell them you're a janitor and (b) run away.
They're parasites and bottom dwellers empowered by the fact that online marketing lowered the entry bar into marketing.
During my 5-year experience with them, I quit in one where I worked full-time, worked with several dozen of these 'agencies', my ex works for one, and I am due payment tommorow by one. I'm drawing a line here (not nudged by this letter, I've come to that decision few weeks back) - I'll never work with them again.
Their job is to suck your soul out, give you peanut shells, and kiss asses to their clients. They're never satisfied with the results, they won't pay the market rate, they abuse their employees. At first agency, I worked 120h a week, for several months, on several ocassions. Ended up in ER twice, lost an organ (gallbladder) and seriously damaged another (chronic gastritis) in short period of time, had micronap hallucinations regulary. Yes, I should've known better. Youthful energy got the best of me. It got best out of all their other employees, almost all who have left "violently". I was 27 at that point.
On a more lighter note - old school marketeers with vision, concept and drive now get even more respect from me. I didn't appreciate them enough when I started, thinking that they're not doing enough "numbers". Tough times for them and it's a shame. They'll be back on horse soon enough, I hope. There ought to be data-sucking ad-providing backlash at one point, right? Tell me it is so.
Their job is to suck your soul out, give you peanut shells, and kiss asses to their clients.
Correct. And your job as a freelancer is to do the same thing. I feel slightly sorry for this guy, but his failure to get any kind of deal memo or contract in place shows him to be an amateur.
EDIT: I extended my original comment as it was so brief as to be potentially confusing.
As for ripping off his design for the poster - nope. I recognized the visual concept immediately as a fan of Chan Wook Park's original Oldboy of which this is a remake. Here's a publicity still from the film: http://byt.wpengine.netdna-cdn.com/wp-content/uploads/2013/0...
So the notion of a man emerging from a packing case in an empty field is part of the scripted action of the film, not Mr Garcia's idea. The image of a woman in the background is also related to a story element (which I'd prefer not to explain lest it spoil the plot) and I'm willing to bet she appears with similar costuming in the film. The fonts, layout and content of the textual elements are wholly different And far more inspired by the publicity materials of the Korean original.
The marketing company should not be employing Mr Garcia's material on their social networking pages. However, it's unsurprising that whoever is in charge of the social media marketing would assume that any and all art assets were the products of a work-for-hire agreement as that is normal practice within the industry. however, this also has to viewed in the light of:
Early in the conversation the agency told me that I could publish the work as my own for the “exposure” so since I knew I was not going to getting paid I put the posters in my portfolio.
This is a grey area. An industry portfolio is generally understood to be for exhibition to other clients. Standard practice for cinematographers, production designers and other keys etc. is to either a) negotiate a release for copyrighted materials to be part of a public demo reel or b) to limit access to the demo reel to potential clients, eg by using password-protected videos on vimeo or sending publicity stills privately through email, samples of recorded dialog (if you're a sound person, as I am). And so on. Again, this is the sort thing that is usually established in a deal memo, and such a normal situation that it's typically boilerplate.
Without such an agreement, any claim by Mr Garcia that the pictures in his portfolio were official key art in any capacity (even unused) verges on being an implicit appropriation of trademarks, publicity rights, and/copyrighted material (to they extent that they employed any elements from production stills etc.), as distinct from mere 'fan art.'
Now, it's bad that Mr Garcia got no contract in place but I really think there is a bit more to this story, because the first thing any producer learns on anything but the most amateur-hour production is to get legal releases for any and all performances or copyrighted material on a work-for-hire basis. contractual relations are the lifeblood of the film business and even small indie productions with budgets of only a few thousand dollars use boiler plate agreements.
I'm not a lawyer, but I have worked in this field for a decade and I've been party or witness to disputes about ownership of work from both sides of the table. I don't find Mr Garcia's version of events entirely persuasive.
Wrong wrong wrong! Even if you don't want to participate in their way of doing business - there's an _enormous_ amount of very high value skills you can learn from them.
"A bunch of salespeople in suits tossing around buzzwords so they can land a job taking advantage of a big company's big budget. Everything is a pitch or a comp or a big lead."
That is indeed exactly the difference between most "agencies" and most small design firms/freelancers.
The agency has salespeople who know how to value and sell the work a freelancer can do, for an order of magnitude or so more money that that freelance will negotiate for themselves. You might think "I could give that company what they want in a few days with WordPress, a great theme I'm already very familiar with, and a solid day's worth of graphic design and css futzing - I'd do it for a friend for a few grand, but they're a big company so I'll see if I can get away with charging them $8 or $10 grand…". And you'd quite likely lose the job to the agency who comes in talking about Business Goals and Website Goals, Audience Demographics, Conversions, SMART metrics, Information Architecture, User Interface and User Experience design, Content Inventories, Conversion focused and SEO focused copywriting, Social Media integration, broader alignment with current marketing activity, leveraging existing business relationships and co-branding key messages - they'll spend two weeks (billing by the hour) talking to key stakeholders and decision makers at the client (while dressed, as you point out, in smart suits), then submit a proposal for a $280,000 project and, in case the budget doesn't stretch that far, a simpler $150,000 version. And they'll also have the known-effective "sales closer" tactics, probably something like "we've got a few slots open in out pipeline next quarter, I'm pretty sure if we could get this approved and signed before the end of the month I could talk finance into a 12% discount on a full upfront payment…"
The _good_ agencies will actually deliver a lot more business value that a freelancer with a good design eye, a folderful of WordPress themes, and a GoDaddy hosting reseller account.
A _bad_ agency will just have search/replaced the company name in their previous pitch powerpoint decks and web project proposal docs - and deliver a not-very-varefully-planned canned-theme WordPress site anyway, probably farmed out for $8k to some freelancer with the promise of heaps of future work and some great exposure…
Knowing which clients are going to get $100k+ value out of a project, then pitching a proposal based on value delivered, rather than hours worked. _That's_ what a successful agency does. (And what most freelancers have very little idea how to do.)
No, not really. From my anecdotal experience, which does include many a project exceeding the amounts you cited, it usually goes like this (paraphrased):
Agency's army of spineless sales people [1] spends a lot of time ass licking many people, one of them happens to love his anus tickled in that manner, then he dumps a bag of money to them, they spend 90% of that money pumping ads, and 10% on development of what's supposed to masquerade as a 'marketing campaign'. Anus-tickle-lover still gets a nice spreadsheet at the end of the month ('Yay, profits!') and they all live happily ever after.
Well, not all. In-house developers crook their spine to the will of their masters and get an occassional team-building event paid for, and outsourced developers get eaten alive in the witch's cabin.
[1] It helps if you're a handsome woman. A fact, sir. No citation needed. Desired even.
> My advice to all freelance hackers and designers: if you meet someone who says they work at an agency, (a) tell them you're a janitor and (b) run away.
c) Tell them you don't do spec work, because you're not a moron - fuck you pay me.
Agency finds naive freelancer, offers a job for exposure & other bullshit, overwhelms with fixes/updates, pretends being dissatisfied/offended, refuses to pay. This kind of story is as old as freelancing itself, only the names of parties involved change.
PSA for inexperienced freelancers: Nobody will unclog your crapper for a promise of future gigs, designers and programmers shouldn't put up with such scams either. Too many of us gained this wisdom the hard way.
Sales, SEO and those doing middle work are loaded with "GOALS" that never are enough by the employers. It is sickening what they do. The lack of respect for the true working class is only going to get better if we shut out these type of services.
Seems weird he mentioned Spike Lee (who did nothing wrong, as far as I can tell) so many times, but didn't name the agency. Seems to hurt the wrong party's reputation.
Additionally, he has no apparent way to contact him.
EDIT: I really don't want to point fingers with 0 proof, but Spike Lee happens to be CEO of an ad agency named Spike DDB. https://twitter.com/SpikeDDB
It's actually smart. You are more likely to get press traction and a response crucifying an individual than a faceless company. Also, everyone is responsible here, "having people who handle it" is all too often an easy way to free everyone from responsibility.
Just some more background - DDB is part of the Omnicom group, which is one of the world's largest advertising agency holding companies. SpikeDDB is a collaboration between spike lee and DDB (and therefore Omnicom by extension). All that being said, I don't personally know if the agency in question is SpikeDDB or not.
Spike contracted the agency, (or so it seems from a forwarded email) and he has the most control over the agency. I think by not publicly mentioning the agency's name, this gentlemen is demonstrating his desire to resolve this situation amicably and with integrity.
This is what I was thinking as well. Did he also send this letter privately, but posted publicly to get support as well? That seems the only logical way to do it, if he hopes to get a response.
I think it's prudent given that while the agency apparently lowballed him, it's not clear whether the agency or Spike Lee's production company (40 Acres And A Mule Filmworks, appearing on the posters in question on his Facebook page) are the party actually responsible for the theft/misappropriation.
"misappropriation".. I had this word in my mind the entire time while reading the open letter. I can't really think of a word to better describe just what seems to be going on here.
Presumably his contract prevents him from discussing internal issues with any outside party.
(Knowledge source: Got totally screwed by a business partner via legalese and had all my work stolen, ended up doing half a year of work uncompensated, can't legally talk about it or the partner, and loss < cost of litigation. Ah well, water under bridge.)
Well a big part of this whole problem is that he had no contract to begin with ("We never signed any contracts or work-for-hire agreements").
That aside, he works as a freelancer in an industry where naming and shaming specific agencies could very well hinder his ability to get future work, so I don't blame him for not doing it.
I was thinking the same thing. Always, always, always have a contract in place. I really feel for this guy, but the way this went down, he provided them with his best work on the hope they would then reasonably compensate him.
A contract, negotiated up-front, might have prevented the agency from taking advantage of him.
A contract, negotiated up front, is something assholes like this will never do. This guy had no leverage. His options were walk away early, walk away late, or get screwed.
It's actually good that you didn't have a contract. If you did, you would probably be sworn to secrecy and not be able to share this story. Sure, with a contract you could take them to court, but you can do that anyway if someone stole your work.
I did work through an agency for a San Francisco interior designer. The agency's Founder paid me with multiple bad checks. Meanwhile, two years later, my work continues to be used and I remain unpaid for a month of full time work.
I ended up launching a site exposing the guy behind the agency who has a history of writing bad checks. I've received many emails from others he scammed or tried to scam so I find some peace in the fact that when people google his name, a site exposing the guy come up.
So the agency played hardball but the guy didn't budge, then tried to rip him off? Their bad faith effort seems to deserve punitive damages, I hope he takes them to court.
From the comments so far, these lessons seem relevant:
1) Get a contract signed up front. If possible, make sure you're allowed to discuss your experience with the firm publicly along the way, so you're allowed to talk about it (good or bad).
3) Spike Lee hires a firm that brings him top talent and work, but that firm treats that talent like shit. We (all the netizens!) are giving Spike Lee the benefit of the doubt, as he appears to be unaware of this practice.
4) These agencies need to be called out more often for unfair business practices, no matter how reputable they are. They don't have to like their talent as people, but they must respect their talent and the skills of the community they serve.
As long as you're not publicly mentioning this firm's name, I hope you are privately notifying ALL the designers you know to never work with this agency and mention the firm by name.
Sorry you got shafted like this, but you're clearly making the most of it. Your artwork is great, by the way, keep it up - I suspect this bad egg won't poison your future livelihood ;)
If Mr. Garcia wants to work long hours in a stressful environment but at least get paid something for it.... perhaps he should apply for a job at Penny Arcade.
Are there any reasonable escrow services out there for designers? It seems that a third party with a list of conditions for both sides could hang on to a predetermined amount of money and the digital assets until both parties agree to release.
There are perhaps caveats that I've not considered, but this idea comes to me again and again when I hear this kind of story (again).
Edit: Guess I also have to throw in here that I am continually amazed at the number of people who are afraid to do the dirty work of being in business (drawing up contacts, negotiating, calculating margin, saying NO, etc).
Sadly, this story is all too typical of how advertising agencies work. Having worked with a number of agencies in the past, I found that nearly all of them were more than willing to steal work, not pay, break contracts, and engage in other unsavory hardball tactics.
This situation certainly looks like a blatant ripoff to me. I hope Juan Luis Garcia gets a great attorney and hefty amount of money.
Whew...I thought this was going to be an indictment of the Oldboy remake. Sure, the original was great, but I was interested in how an American director would handle the material.
That said, this was probably not the kind of controversy Spike Lee needs attached to this project.
side note: Roger Ebert's raving review of Oldboy was what got me to watch the original Oldboy and that spurred a whole new appreciation of independent foreign films for me:
The entire vengeance trio is amazing, but I actually like Sympathy for Lady Vengeance the most. Park Chan-Wook's I'm a Cyborg, But That's OK is good too. You should check out Battle Royale if you liked Oldboy.
That's funny, I thought Mr. Vengeance was the best...artistically...whereas Lady Vengeance was the "safest" of the trio. Mr. Vengeance is astounding in its depths...however, it's not a movie I'd ever put in just for fun. In fact, I can't remember re-watching it after the first couple of times I saw it.
The controversy already started when we heard that Spike Lee (!), the amateur who doesn't even know the simpliest technical film skills got the rights.
A similar controversy arose when M. Night Shyamalan sat on the rights for "Life of Pi" for a few years, but was ultimately replaced by Ang Lee. The only one who could master such a job.
With the Oldboy remake it was clear from the beginning that it would lead to a desaster, but apparently the studio owed Spike Lee a big favor.
As the open letter makes very clear - it was bad behaviour on the part of the agency, and Spike most likely didn't know it was going on (and the letter even suggests the agency was actively lying to him about it).
But - Spike is ultimately the one in control of the money-tap the agency is drinking from. While he had "absolutely nothing to do with this", it was no doubt done on his behalf, and he absolutely has the power to fix it. If he says "No, that's not how we do things", then it'll get fixed. (Arguably there are many other people below Spike who could also make that call, but I have some sympathy for the original poster - it would be a great deal of work if it's possible at all, to find out who in the middle management chain of command has sufficient authority to solve this problem and how to contact them directly.)
Not that I know for sure, but I'd guess he had no idea where the agency got the artwork, whether they did it in-house, contracted it, stole it, or some combination.
There's big money and fame in high-profile work, and that can be very attractive... but stories like this, and the frequency with which they occur, are important to pay attention to. You can do everything right, you can make everyone happy, you can meet every demand, and you still stand a very real chance of getting absolutely shafted.
I've experienced enough of this with much less prolific projects that I happily keep pretty much everything small time now. Chasing billboards and marquees is almost always a game for lucky people and the already-rich.
"But they said that the important thing wasn’t the money it was the exposure and potential for more work. After thinking about it long and hard I had to decline. "
Because the exposure was more important than the money. Would have of course been nice if they stated this upfront but they didn't. That's water under the dam at this point.
I have regularly done work for people at no charge.
This has not only led to a great amount of paid work but I've thrown around the names that I've done work for quite liberally and use it the same way the company that sold a treadmill to the White House used to scream in their ads "only one chosen to be used by the President in the White House!!"
(when in fact it is a competitive bid almost certainly). So I use those names to book more work. I've even used the names with success when cold emailing here and there. Right on the subject line.
While it is not great that he was lied to, he did agree to put in the work with no guarantee of getting anything.
Consequently the way I look at it even if he feels he was screwed he
should have sucked it up and let Spike use it, even for free, and then
bragged and gotten out of that what he could until the cows came home.
Instead he reacted emotionally and ends up with nothing. Understanding of course that this is upsetting.
Separately, in looking at his site he does really nice work. So perhaps he shouldn't have done the work on spec in the first place but then again he did say that "the idea of working for you and having my design represent your film blinded me."
In other words if anyone of us had approached him to do work on spec he most likely would have declined very quickly or not treated the transaction the same way.
The problem is, as I see it, is with the agency grabbing the copyright, is that he has no way of proving it was his work, so that he arguably does not even have bragging rights.
This type of scam permeates throughout society. In web design, media production companies. SOMETIMES PEOPLE JUST WANT TO BELITTLE YOU AND MAKE YOU FEEL LIKE YOU DON'T KNOW YOUR PRACTICE. THAT'S WHY YOU HAVE TO BE SMART WHEN YOU ARE HIRED.
You have to be smart and not be lead on by advertisers.
I feel sick to my stomach as well, all about the artist's heart here, as well as about the respect this one has for Spike Lee (which I admire a lot myself). As an advocate for righteousness, this does come across rather harsh and intimidating so I hope SL reconsiders the contract with the people responsible for this mishap... All the best though, all the best.
Seems to me this guy is going about it all wrong. Why not keep your mouth shut and sue. If he never got paid and never signed anything then it's a clear case of copyright infringement since the images are being used in commerce. Lawyer up and get off the internet.
They didn't seem to use his comps… I'm assuming he had access to the same pool of photography that the finals used, but that doesn't mean they ripped him off. The work on top of the photos seems very different to me.
If you publish something in public for all the world to see, don't expect random strangers to just hand you money for the privilege of seeing it.
But if someone tells you they will pay you for your work, and then when you spend two months working on it, they refuse to pay and furthermore pass the work off as their own, that's fucked up no matter what the copyright laws are in your country.
Not that I'm firmly in the camp of 'everything should be free', but in this case the agency promised the designer "There's no money now, but since you hold the copyright on the work, if we decide to distribute it, we'll have to pay you later. So work for peanuts, okay?"
If there were not copyright at all, then the agency wouldn't have had the promise of future revenue to lure the designer into the deal in the first place.
If everyone knew up front that once the work was done it would be free to the world, there would have been no misunderstanding, and the designer would have had an easier time insisting on getting paid properly up front.
Believing that copyright shouldn't exist or should be limited from it's current status but contracts should be enforced is a completely valid position.
You can't enforce a contract related to creative works without the concept of copyright. Otherwise there is nothing of value upon which to base the contract. That is where copyright came from in the first place.
The difference is the implicit agreement between the author and the agency, without which the former wouldn't have spent two months making those works.
This has little to do with IP law, and everything to do with contract law and negotiation. A position like "short copyright period and no software patents" is trivial reconciled with "don't do work without contracts, and have the law enforce contracts."
this is market driven. sorry, it's just not worth that much to the "soul-sucking intermediaries". this guy shined through, but the agency is correct on one count, you need to pay dues until your reputation gives you demonstrable leverage. clearly, mr Garcia doesn't have that. if the agency misrepresented payment if he won the contract, that is a fair gripe, however.
Most movies don't make what they used to--that is before the Internet. I would sue in small claims court. I'm surprised
The Cricket didn't sub the job out to Indian graphic designer--and get away with paying a few rupees.
Small Claims Courts are limited to claims of a certain amount, typically something like $500. There's no way he could get back anywhere close to the real value of his design by suing them there.
Besides, what the movie makes doesn't matter. He'd be suing the ad agency that ripped off his design, not the producers of the movie.
I always consider Spike Lee as technically worst filmmaker working today, and wondered who on earth did he get to rights for the Oldboy remake. He cannot even get the simpliest things right, and I wonder how often the DP needs to help him adjusting the shooting plan, tell him that he crossed the line and adjusted angles, and how much the editor has to fix. And we have to see the results. But with the Oldboy remake you would need a master, not an amateur with a hyper ego. Anyway, I decided to skip that desaster last year already.
And now we see that he is also in other departments one of the lowest.
As Richard Pryor once said "don't be messing wit dem Jews if you ain't got no money".
Welcome to the world of people who give you praise and acolades but give you nothing in return. They are consumate smoke blowing up your ass thieves.
Contract in hand and no matter what you should own all intelectual property rights. The reason they chose you was because they thought you would roll over for a belly rub and instead all you got for your efforts was a kick in the head.
Ever go see a movie and see all these companies that flash accross the screen before the movie starts? You have no idea what they do? well those are the companies subcontracted out to market, advertise, invest and promote the movie and those adds are important because if you are somehow in the privy of someone who promises 20% of your investment return if you fund a movie they will mention those companies and your will say "OH! so thats who you are!" RUN QUICK!
in the privy of someone who promises 20% of your investment return if you fund a movie they will mention those companies and your will say "OH! so thats who you are!" RUN QUICK!
Why would anyone wants a 20% return? I want 100%+ return on an investment.
Are you trying to say that 80% is to have my company name on that stupid screen?
Seriously, what is it with "Agencies" lately? Who the F--k are these people?
I have heard/experienced a dozen similar stories recently. I have a friend who left a huge agency to freelance–only to have another small agency work him to the bone and take advantage of him almost exactly like the story here.
YES I ABSOLUTELY GET THAT THE ONUS IS ON THE FREELANCER/SUB TO GET THEIR CONTRACTS IN PLACE ...
But, seriously, these people are ridiculous. A bunch of salespeople in suits tossing around buzzwords so they can land a job taking advantage of a big company's big budget. Everything is a pitch or a comp or a big lead.
My advice to all freelance hackers and designers: if you meet someone who says they work at an agency, (a) tell them you're a janitor and (b) run away.
If HN will excuse my rant...
They're parasites and bottom dwellers empowered by the fact that online marketing lowered the entry bar into marketing.
During my 5-year experience with them, I quit in one where I worked full-time, worked with several dozen of these 'agencies', my ex works for one, and I am due payment tommorow by one. I'm drawing a line here (not nudged by this letter, I've come to that decision few weeks back) - I'll never work with them again.
Their job is to suck your soul out, give you peanut shells, and kiss asses to their clients. They're never satisfied with the results, they won't pay the market rate, they abuse their employees. At first agency, I worked 120h a week, for several months, on several ocassions. Ended up in ER twice, lost an organ (gallbladder) and seriously damaged another (chronic gastritis) in short period of time, had micronap hallucinations regulary. Yes, I should've known better. Youthful energy got the best of me. It got best out of all their other employees, almost all who have left "violently". I was 27 at that point.
On a more lighter note - old school marketeers with vision, concept and drive now get even more respect from me. I didn't appreciate them enough when I started, thinking that they're not doing enough "numbers". Tough times for them and it's a shame. They'll be back on horse soon enough, I hope. There ought to be data-sucking ad-providing backlash at one point, right? Tell me it is so.
Their job is to suck your soul out, give you peanut shells, and kiss asses to their clients.
Correct. And your job as a freelancer is to do the same thing. I feel slightly sorry for this guy, but his failure to get any kind of deal memo or contract in place shows him to be an amateur.
EDIT: I extended my original comment as it was so brief as to be potentially confusing.
As for ripping off his design for the poster - nope. I recognized the visual concept immediately as a fan of Chan Wook Park's original Oldboy of which this is a remake. Here's a publicity still from the film: http://byt.wpengine.netdna-cdn.com/wp-content/uploads/2013/0...
So the notion of a man emerging from a packing case in an empty field is part of the scripted action of the film, not Mr Garcia's idea. The image of a woman in the background is also related to a story element (which I'd prefer not to explain lest it spoil the plot) and I'm willing to bet she appears with similar costuming in the film. The fonts, layout and content of the textual elements are wholly different And far more inspired by the publicity materials of the Korean original.
The marketing company should not be employing Mr Garcia's material on their social networking pages. However, it's unsurprising that whoever is in charge of the social media marketing would assume that any and all art assets were the products of a work-for-hire agreement as that is normal practice within the industry. however, this also has to viewed in the light of:
Early in the conversation the agency told me that I could publish the work as my own for the “exposure” so since I knew I was not going to getting paid I put the posters in my portfolio.
This is a grey area. An industry portfolio is generally understood to be for exhibition to other clients. Standard practice for cinematographers, production designers and other keys etc. is to either a) negotiate a release for copyrighted materials to be part of a public demo reel or b) to limit access to the demo reel to potential clients, eg by using password-protected videos on vimeo or sending publicity stills privately through email, samples of recorded dialog (if you're a sound person, as I am). And so on. Again, this is the sort thing that is usually established in a deal memo, and such a normal situation that it's typically boilerplate.
Without such an agreement, any claim by Mr Garcia that the pictures in his portfolio were official key art in any capacity (even unused) verges on being an implicit appropriation of trademarks, publicity rights, and/copyrighted material (to they extent that they employed any elements from production stills etc.), as distinct from mere 'fan art.'
Now, it's bad that Mr Garcia got no contract in place but I really think there is a bit more to this story, because the first thing any producer learns on anything but the most amateur-hour production is to get legal releases for any and all performances or copyrighted material on a work-for-hire basis. contractual relations are the lifeblood of the film business and even small indie productions with budgets of only a few thousand dollars use boiler plate agreements.
I'm not a lawyer, but I have worked in this field for a decade and I've been party or witness to disputes about ownership of work from both sides of the table. I don't find Mr Garcia's version of events entirely persuasive.
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Wrong wrong wrong! Even if you don't want to participate in their way of doing business - there's an _enormous_ amount of very high value skills you can learn from them.
"A bunch of salespeople in suits tossing around buzzwords so they can land a job taking advantage of a big company's big budget. Everything is a pitch or a comp or a big lead."
That is indeed exactly the difference between most "agencies" and most small design firms/freelancers.
The agency has salespeople who know how to value and sell the work a freelancer can do, for an order of magnitude or so more money that that freelance will negotiate for themselves. You might think "I could give that company what they want in a few days with WordPress, a great theme I'm already very familiar with, and a solid day's worth of graphic design and css futzing - I'd do it for a friend for a few grand, but they're a big company so I'll see if I can get away with charging them $8 or $10 grand…". And you'd quite likely lose the job to the agency who comes in talking about Business Goals and Website Goals, Audience Demographics, Conversions, SMART metrics, Information Architecture, User Interface and User Experience design, Content Inventories, Conversion focused and SEO focused copywriting, Social Media integration, broader alignment with current marketing activity, leveraging existing business relationships and co-branding key messages - they'll spend two weeks (billing by the hour) talking to key stakeholders and decision makers at the client (while dressed, as you point out, in smart suits), then submit a proposal for a $280,000 project and, in case the budget doesn't stretch that far, a simpler $150,000 version. And they'll also have the known-effective "sales closer" tactics, probably something like "we've got a few slots open in out pipeline next quarter, I'm pretty sure if we could get this approved and signed before the end of the month I could talk finance into a 12% discount on a full upfront payment…"
The _good_ agencies will actually deliver a lot more business value that a freelancer with a good design eye, a folderful of WordPress themes, and a GoDaddy hosting reseller account.
A _bad_ agency will just have search/replaced the company name in their previous pitch powerpoint decks and web project proposal docs - and deliver a not-very-varefully-planned canned-theme WordPress site anyway, probably farmed out for $8k to some freelancer with the promise of heaps of future work and some great exposure…
Knowing which clients are going to get $100k+ value out of a project, then pitching a proposal based on value delivered, rather than hours worked. _That's_ what a successful agency does. (And what most freelancers have very little idea how to do.)
No, not really. From my anecdotal experience, which does include many a project exceeding the amounts you cited, it usually goes like this (paraphrased):
Agency's army of spineless sales people [1] spends a lot of time ass licking many people, one of them happens to love his anus tickled in that manner, then he dumps a bag of money to them, they spend 90% of that money pumping ads, and 10% on development of what's supposed to masquerade as a 'marketing campaign'. Anus-tickle-lover still gets a nice spreadsheet at the end of the month ('Yay, profits!') and they all live happily ever after.
Well, not all. In-house developers crook their spine to the will of their masters and get an occassional team-building event paid for, and outsourced developers get eaten alive in the witch's cabin.
[1] It helps if you're a handsome woman. A fact, sir. No citation needed. Desired even.
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Good point. The internet is a wonderland!
> My advice to all freelance hackers and designers: if you meet someone who says they work at an agency, (a) tell them you're a janitor and (b) run away.
c) Tell them you don't do spec work, because you're not a moron - fuck you pay me.
Agency finds naive freelancer, offers a job for exposure & other bullshit, overwhelms with fixes/updates, pretends being dissatisfied/offended, refuses to pay. This kind of story is as old as freelancing itself, only the names of parties involved change.
PSA for inexperienced freelancers: Nobody will unclog your crapper for a promise of future gigs, designers and programmers shouldn't put up with such scams either. Too many of us gained this wisdom the hard way.
Sales, SEO and those doing middle work are loaded with "GOALS" that never are enough by the employers. It is sickening what they do. The lack of respect for the true working class is only going to get better if we shut out these type of services.
Seems weird he mentioned Spike Lee (who did nothing wrong, as far as I can tell) so many times, but didn't name the agency. Seems to hurt the wrong party's reputation.
Additionally, he has no apparent way to contact him.
EDIT: I really don't want to point fingers with 0 proof, but Spike Lee happens to be CEO of an ad agency named Spike DDB. https://twitter.com/SpikeDDB
What! I think his post does no such thing. Spike Lee did nothing wrong and the post shows nothing but respect for him.
It's actually smart. You are more likely to get press traction and a response crucifying an individual than a faceless company. Also, everyone is responsible here, "having people who handle it" is all too often an easy way to free everyone from responsibility.
Just some more background - DDB is part of the Omnicom group, which is one of the world's largest advertising agency holding companies. SpikeDDB is a collaboration between spike lee and DDB (and therefore Omnicom by extension). All that being said, I don't personally know if the agency in question is SpikeDDB or not.
Take it as an engineer with a psycho manager reaching out to the manager's manager in an effort to right wrongs.
Spike contracted the agency, (or so it seems from a forwarded email) and he has the most control over the agency. I think by not publicly mentioning the agency's name, this gentlemen is demonstrating his desire to resolve this situation amicably and with integrity.
This is what I was thinking as well. Did he also send this letter privately, but posted publicly to get support as well? That seems the only logical way to do it, if he hopes to get a response.
I think it's prudent given that while the agency apparently lowballed him, it's not clear whether the agency or Spike Lee's production company (40 Acres And A Mule Filmworks, appearing on the posters in question on his Facebook page) are the party actually responsible for the theft/misappropriation.
"misappropriation".. I had this word in my mind the entire time while reading the open letter. I can't really think of a word to better describe just what seems to be going on here.
Presumably his contract prevents him from discussing internal issues with any outside party.
(Knowledge source: Got totally screwed by a business partner via legalese and had all my work stolen, ended up doing half a year of work uncompensated, can't legally talk about it or the partner, and loss < cost of litigation. Ah well, water under bridge.)
Well a big part of this whole problem is that he had no contract to begin with ("We never signed any contracts or work-for-hire agreements").
That aside, he works as a freelancer in an industry where naming and shaming specific agencies could very well hinder his ability to get future work, so I don't blame him for not doing it.
Probably more to do with him already taking content down to avoid their litigation - avoiding naming them looks like it follows on from that.
The article says no contract was signed.
An unfortunate but common sequence of events, where this:
We never signed any contracts or work-for-hire agreements
...leads to these:
The agency told me that I could publish the work as my own for the "exposure"
I never even got paid the peanuts they owed me
The agency responded by threatening me with legal action and worse
Whenever a client states or implies that "the exposure" will be payment enough, alarm bells should be ringing.
This is why you should always have your contracts reviewed by a lawyer. See Mike Monteiro's Fuck You, Pay Me: http://vimeo.com/22053820
True, but if he can prove he created them, he has a copyright on the work just by creating it.
could have used http://www.proofofexistence.com/
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I was thinking the same thing. Always, always, always have a contract in place. I really feel for this guy, but the way this went down, he provided them with his best work on the hope they would then reasonably compensate him.
A contract, negotiated up-front, might have prevented the agency from taking advantage of him.
A contract, negotiated up front, is something assholes like this will never do. This guy had no leverage. His options were walk away early, walk away late, or get screwed.
So the lawyers can now suck the money out?
Even if he blew most of the money he was making on lawyers, what then?
Now he puts everything he's ever owned into suing the company?
That's one of my favorites, and immediately what came to mind when I started reading this story.
It's actually good that you didn't have a contract. If you did, you would probably be sworn to secrecy and not be able to share this story. Sure, with a contract you could take them to court, but you can do that anyway if someone stole your work.
I did work through an agency for a San Francisco interior designer. The agency's Founder paid me with multiple bad checks. Meanwhile, two years later, my work continues to be used and I remain unpaid for a month of full time work.
I ended up launching a site exposing the guy behind the agency who has a history of writing bad checks. I've received many emails from others he scammed or tried to scam so I find some peace in the fact that when people google his name, a site exposing the guy come up.
So the agency played hardball but the guy didn't budge, then tried to rip him off? Their bad faith effort seems to deserve punitive damages, I hope he takes them to court.
From the comments so far, these lessons seem relevant:
1) Get a contract signed up front. If possible, make sure you're allowed to discuss your experience with the firm publicly along the way, so you're allowed to talk about it (good or bad).
2) watch "fuck you, pay me" (http://vimeo.com/22053820)
3) Spike Lee hires a firm that brings him top talent and work, but that firm treats that talent like shit. We (all the netizens!) are giving Spike Lee the benefit of the doubt, as he appears to be unaware of this practice.
4) These agencies need to be called out more often for unfair business practices, no matter how reputable they are. They don't have to like their talent as people, but they must respect their talent and the skills of the community they serve.
As long as you're not publicly mentioning this firm's name, I hope you are privately notifying ALL the designers you know to never work with this agency and mention the firm by name.
Sorry you got shafted like this, but you're clearly making the most of it. Your artwork is great, by the way, keep it up - I suspect this bad egg won't poison your future livelihood ;)
Edit: formatting
If Mr. Garcia wants to work long hours in a stressful environment but at least get paid something for it.... perhaps he should apply for a job at Penny Arcade.
Sounds like a move up.
For anyone curious about the agency, Garcia told the Hollywood Reporter that he didn't name them because "Spike knows exactly who I am referring to."
http://www.hollywoodreporter.com/heat-vision/designer-claims...
Are there any reasonable escrow services out there for designers? It seems that a third party with a list of conditions for both sides could hang on to a predetermined amount of money and the digital assets until both parties agree to release.
There are perhaps caveats that I've not considered, but this idea comes to me again and again when I hear this kind of story (again).
Edit: Guess I also have to throw in here that I am continually amazed at the number of people who are afraid to do the dirty work of being in business (drawing up contacts, negotiating, calculating margin, saying NO, etc).
"list of conditions for both sides ... predetermined amount of money" - that is what contract is. If they had it - no need for escrow.
You're assuming that:
1. The contract will be honoured and
2. The cost of litigation is lower than the unpaid $.
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Sadly, this story is all too typical of how advertising agencies work. Having worked with a number of agencies in the past, I found that nearly all of them were more than willing to steal work, not pay, break contracts, and engage in other unsavory hardball tactics.
This situation certainly looks like a blatant ripoff to me. I hope Juan Luis Garcia gets a great attorney and hefty amount of money.
Whew...I thought this was going to be an indictment of the Oldboy remake. Sure, the original was great, but I was interested in how an American director would handle the material.
That said, this was probably not the kind of controversy Spike Lee needs attached to this project.
side note: Roger Ebert's raving review of Oldboy was what got me to watch the original Oldboy and that spurred a whole new appreciation of independent foreign films for me:
http://www.rogerebert.com/reviews/oldboy-2005
Would've loved to see what he thought about this one, though Ebert's successor only gave the remake 3 stars
http://www.rogerebert.com/reviews/oldboy-2013 http://www.rogerebert.com/reviews/oldboy-2013
The entire vengeance trio is amazing, but I actually like Sympathy for Lady Vengeance the most. Park Chan-Wook's I'm a Cyborg, But That's OK is good too. You should check out Battle Royale if you liked Oldboy.
Funny, I preferred Sympathy for Mr Vengeance, much more grounded and less stylized.
I don't really see any parallels between Battle Royale and Oldboy. You might check out The Chaser and Yellow Sea, though.
That's funny, I thought Mr. Vengeance was the best...artistically...whereas Lady Vengeance was the "safest" of the trio. Mr. Vengeance is astounding in its depths...however, it's not a movie I'd ever put in just for fun. In fact, I can't remember re-watching it after the first couple of times I saw it.
The controversy already started when we heard that Spike Lee (!), the amateur who doesn't even know the simpliest technical film skills got the rights.
A similar controversy arose when M. Night Shyamalan sat on the rights for "Life of Pi" for a few years, but was ultimately replaced by Ang Lee. The only one who could master such a job.
With the Oldboy remake it was clear from the beginning that it would lead to a desaster, but apparently the studio owed Spike Lee a big favor.
So basically Spike Lee doesn't do the right thing?
This seems to be going over people's heads, so I'll leave this here: https://en.wikipedia.org/wiki/Do_the_Right_Thing
I voted it down because these kind of dumb one-liner jokes are a waste of space.
He probably doesn't know what happened. The designer dealt with the agency, not Spike. That's why it's addressed to him.
The guy just got Bamboozled.
Like him or not, seems he had absolutely nothing to do with any of this.
Yes and no.
As the open letter makes very clear - it was bad behaviour on the part of the agency, and Spike most likely didn't know it was going on (and the letter even suggests the agency was actively lying to him about it).
But - Spike is ultimately the one in control of the money-tap the agency is drinking from. While he had "absolutely nothing to do with this", it was no doubt done on his behalf, and he absolutely has the power to fix it. If he says "No, that's not how we do things", then it'll get fixed. (Arguably there are many other people below Spike who could also make that call, but I have some sympathy for the original poster - it would be a great deal of work if it's possible at all, to find out who in the middle management chain of command has sufficient authority to solve this problem and how to contact them directly.)
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Have you actually seen the film? Doesn't really fit this pun.
Not that I know for sure, but I'd guess he had no idea where the agency got the artwork, whether they did it in-house, contracted it, stole it, or some combination.
There's big money and fame in high-profile work, and that can be very attractive... but stories like this, and the frequency with which they occur, are important to pay attention to. You can do everything right, you can make everyone happy, you can meet every demand, and you still stand a very real chance of getting absolutely shafted.
I've experienced enough of this with much less prolific projects that I happily keep pretty much everything small time now. Chasing billboards and marquees is almost always a game for lucky people and the already-rich.
"But they said that the important thing wasn’t the money it was the exposure and potential for more work. After thinking about it long and hard I had to decline. "
Because the exposure was more important than the money. Would have of course been nice if they stated this upfront but they didn't. That's water under the dam at this point.
I have regularly done work for people at no charge.
This has not only led to a great amount of paid work but I've thrown around the names that I've done work for quite liberally and use it the same way the company that sold a treadmill to the White House used to scream in their ads "only one chosen to be used by the President in the White House!!" (when in fact it is a competitive bid almost certainly). So I use those names to book more work. I've even used the names with success when cold emailing here and there. Right on the subject line.
While it is not great that he was lied to, he did agree to put in the work with no guarantee of getting anything.
Consequently the way I look at it even if he feels he was screwed he should have sucked it up and let Spike use it, even for free, and then bragged and gotten out of that what he could until the cows came home.
Instead he reacted emotionally and ends up with nothing. Understanding of course that this is upsetting.
Separately, in looking at his site he does really nice work. So perhaps he shouldn't have done the work on spec in the first place but then again he did say that "the idea of working for you and having my design represent your film blinded me."
In other words if anyone of us had approached him to do work on spec he most likely would have declined very quickly or not treated the transaction the same way.
The problem is, as I see it, is with the agency grabbing the copyright, is that he has no way of proving it was his work, so that he arguably does not even have bragging rights.
This type of scam permeates throughout society. In web design, media production companies. SOMETIMES PEOPLE JUST WANT TO BELITTLE YOU AND MAKE YOU FEEL LIKE YOU DON'T KNOW YOUR PRACTICE. THAT'S WHY YOU HAVE TO BE SMART WHEN YOU ARE HIRED.
You have to be smart and not be lead on by advertisers.
There is no content on URL. So, I attach web archive link http://web.archive.org/web/20131127041019/http://juanluisgar...
Agencies are giant corporations these days.
http://vitamintalent.com/common/img/vitabites/vitamin-t-agen...
They will screw you every chance they get.
You should tweet your address to him so he knows how to find you.
The real question is, who is this agency? Typical run of the mill untalented agencies that steal other peoples work (even when they pay for it).
I feel sick to my stomach as well, all about the artist's heart here, as well as about the respect this one has for Spike Lee (which I admire a lot myself). As an advocate for righteousness, this does come across rather harsh and intimidating so I hope SL reconsiders the contract with the people responsible for this mishap... All the best though, all the best.
Well, now he's going to get paid.
No, he's not. Spike Lee's response on Twitter is that he never hired him, doesn't know who he is, and if he has a beef, it's not with him.
Seems to me this guy is going about it all wrong. Why not keep your mouth shut and sue. If he never got paid and never signed anything then it's a clear case of copyright infringement since the images are being used in commerce. Lawyer up and get off the internet.
I usually have very little sympathy designer complaints around spec work, pay and "borrowing" but this is totally messed up.
They didn't seem to use his comps… I'm assuming he had access to the same pool of photography that the finals used, but that doesn't mean they ripped him off. The work on top of the photos seems very different to me.
I assume you're talking about one the comparison between the official poster released and his comp.... which he never claimed was ripped off.
Did you get to the part where they clearly posted his comps on facebook?
Read the entire article. They posted his comps on their facebook page.
Right that is true. I guess showing the official posters as a cheap sympathy ploy rubbed me the wrong way.
Seems to be entirely different photography from the comps to the finals.
They are from the same shoot; unless the author is claiming credit for that.
Who was the agency?
Where are the internet hippies saying everything should be free?
This has nothing to do with that.
If you publish something in public for all the world to see, don't expect random strangers to just hand you money for the privilege of seeing it.
But if someone tells you they will pay you for your work, and then when you spend two months working on it, they refuse to pay and furthermore pass the work off as their own, that's fucked up no matter what the copyright laws are in your country.
Not that I'm firmly in the camp of 'everything should be free', but in this case the agency promised the designer "There's no money now, but since you hold the copyright on the work, if we decide to distribute it, we'll have to pay you later. So work for peanuts, okay?"
If there were not copyright at all, then the agency wouldn't have had the promise of future revenue to lure the designer into the deal in the first place.
If everyone knew up front that once the work was done it would be free to the world, there would have been no misunderstanding, and the designer would have had an easier time insisting on getting paid properly up front.
Believing that copyright shouldn't exist or should be limited from it's current status but contracts should be enforced is a completely valid position.
Only there weren't any contracts here. How about: "work should be conpensated" and "give it for free and make up in volume/exposure is BS"?
You can't enforce a contract related to creative works without the concept of copyright. Otherwise there is nothing of value upon which to base the contract. That is where copyright came from in the first place.
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My question as well. I'd love to hear from the advocates of "It's digital, there is no cost to the content producer for others to make copies."
Even if they believe that, it doesn't make plagiarism and breech of contract okay.
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The difference is the implicit agreement between the author and the agency, without which the former wouldn't have spent two months making those works.
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They are using his work to aid in selling their product. He should get a cut of that. It's not much related to Little Bobby downloading a movie.
> Where are the internet hippies saying everything should be free?
Are you trolling?
Even the extreme open source advocates would agree that, if you commission a guy to do some work for you for an agreed price, you should pay him.
Plagiarism != Piracy
This has little to do with IP law, and everything to do with contract law and negotiation. A position like "short copyright period and no software patents" is trivial reconciled with "don't do work without contracts, and have the law enforce contracts."
Good question. They seem to be nowhere to be found when it's the little guy asserting copyright.
Everyone thinks plagiarism is wrong.
Corn fields, I suppose.
Try as you may, there's no inconsistency here. Everyone thinks plagiarism is wrong.
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There is no inconsistency here. Everyone thinks plagiarism is wrong.
Fight the power
shitty remake anyway
this is market driven. sorry, it's just not worth that much to the "soul-sucking intermediaries". this guy shined through, but the agency is correct on one count, you need to pay dues until your reputation gives you demonstrable leverage. clearly, mr Garcia doesn't have that. if the agency misrepresented payment if he won the contract, that is a fair gripe, however.
Spike, you have 5 days...
Most movies don't make what they used to--that is before the Internet. I would sue in small claims court. I'm surprised The Cricket didn't sub the job out to Indian graphic designer--and get away with paying a few rupees.
Small Claims Courts are limited to claims of a certain amount, typically something like $500. There's no way he could get back anywhere close to the real value of his design by suing them there.
Besides, what the movie makes doesn't matter. He'd be suing the ad agency that ripped off his design, not the producers of the movie.
It's $10,000 in California and you don't need a lawyer. However, winning is no sure thing; we're only getting one side of the story.
I always consider Spike Lee as technically worst filmmaker working today, and wondered who on earth did he get to rights for the Oldboy remake. He cannot even get the simpliest things right, and I wonder how often the DP needs to help him adjusting the shooting plan, tell him that he crossed the line and adjusted angles, and how much the editor has to fix. And we have to see the results. But with the Oldboy remake you would need a master, not an amateur with a hyper ego. Anyway, I decided to skip that desaster last year already. And now we see that he is also in other departments one of the lowest.
As Richard Pryor once said "don't be messing wit dem Jews if you ain't got no money".
Welcome to the world of people who give you praise and acolades but give you nothing in return. They are consumate smoke blowing up your ass thieves.
Contract in hand and no matter what you should own all intelectual property rights. The reason they chose you was because they thought you would roll over for a belly rub and instead all you got for your efforts was a kick in the head.
Ever go see a movie and see all these companies that flash accross the screen before the movie starts? You have no idea what they do? well those are the companies subcontracted out to market, advertise, invest and promote the movie and those adds are important because if you are somehow in the privy of someone who promises 20% of your investment return if you fund a movie they will mention those companies and your will say "OH! so thats who you are!" RUN QUICK!
I don't get the last bit you mentioned.
in the privy of someone who promises 20% of your investment return if you fund a movie they will mention those companies and your will say "OH! so thats who you are!" RUN QUICK!
Why would anyone wants a 20% return? I want 100%+ return on an investment.
Are you trying to say that 80% is to have my company name on that stupid screen?
Did you really ned to bring Jews into this?