Comment by alexholehouse
12 years ago
It's not Spike's issue, but to be blunt this is a really stupid response. If he really doesn't give a damn he could just say we're looking into it, and if he wants to use this as an amazing opportunity for a bunch of free publicity he could roll with this and take advantage.
How is it not his issue? You don't get to use something stolen just because someone else stole it for you.
If the CMO steals someone's logo, do you blame the CTO?
If the CTO is the face of the company, then sure. it's not as if shaming the ad agency is going have nearly the same impact. It's Spike Lee's movie, he's the beneficiary, and he's not some fledgling director with no influence on the studio.
The CTO? No. The CEO? Hell yeah.
Yup.
His company is distributing an infringing work. As a head of his company he should care because he's likely about to be sued for it if he does't make the guy happy.