Comment by blumkvist

Not at all. People want easy things. Just look at all the companies that provide "Easy A/B testing" or "Easy lead scoring" via super-complicated-data-scienice-stuff-we-will-explain-in-1000-words-or-less-blogposts.

It doesn't matter that the results are absolute junk. Customers pay money so they can feel good. And it's easy.