Comment by osahal

Sounds fantastic, but I'm sure it's not. If you made billions on a product such as did Xerox you'd be keen to fully investigate a technology that threatens to supplant your bread and butter product, fear will drive you to do this. Once the product has been developed you will look at it and say "Product X has a return of y, while there are zero customers for this newfangled product", this is more than enough for the board to reject the new idea, many of them think the new technology is just a passing fad anyway.