Comment by anshublog

This is exactly what I (writer of the article) wanted to communicate. I wish I had said it as clearly.

I agree with you on the problem with moving up.

Not so sure about the gradual move up. Another path is to acquire and let them lead. Another is to appreciate the nuance and hire great product people.

You need to find customer problems that you understand and can solve, not chase markets up the stack because they are bigger and "look easy".