Comment by manigandham

10 years ago

From the article > "use my data to customise adverts around the web"

Why is this always a bad thing? Is it just an innate feeling against having your information "used"? Personalization is an ever more important and much wanted feature in everything else in life so why should ads just be generic and irrelevant?

For many people, personalization is not a wanted feature because it implies that information about you is being gathered and stored. This storage may not be problematic right now, but it can potentially be used to cause you problems in the future. Some people simply do not care or believe that the advantages outweigh the disadvantages, while others do not mind the small inconvenience of non-personalized offerings if it means they might avoid a large inconvenience in the future.