Comment by espadrine
10 years ago
> Anyone willing to use AMP to reduce bloat could also just not add bloat to HTML pages in the first place.
AMP is not meant for page authors — usually, they are painfully aware of how much bloat they add. They don't have a choice when sustainability is in the balance.
AMP is for the ad networks. It draws sane restrictions to what they can do. On their end, ad networks agree to that because Google is a large partner of them and because the worst possible outcome would be having everybody use ad blockers.
> They don't have a choice when sustainability is in the balance.
This is not solved by AMP, it's absolutely the choice of publishers.
> AMP is for the ad networks.
Not really, you can see their official roadmap. Many of the original principles have already changed and many of the intrusive ad formats are already back in (like autoplay outstream video units). The only real optimization is better async loading which could already be done with proper coding by publishers and ad networks.