Comment by mastazi

> ever since Google started serving up different search results

True, it was the same process for me, that's when I started looking for ways to avoid that, such as clearing cookies at every session or using incognito tabs; I was (unfortunately) working in the SEO space at the time and having personalised results was completely unacceptable.

I find your comment not confusing and not a rant, your "10-years-ago-me" analogy explains very well what I meant with the "unplanned trip" analogy in my previous comment, except it's much clearer because not everyone is a traveller while, I guess, everyone is subject to the process of growing up and/or learning.