Comment by jasongill
9 years ago
Contrary to what other commenters believe, this is the way that all PPC systems work - search for "Uber" on Google, Bing, etc and you're guaranteed to see a Lyft ad.
9 years ago
Contrary to what other commenters believe, this is the way that all PPC systems work - search for "Uber" on Google, Bing, etc and you're guaranteed to see a Lyft ad.
Googled "uber".
Top result: ad - www.uber.com
Second result: ad - www.lyft.com/Uber_Drivers/Join_Lyft
Third result: organic - www.uber.com
There should be more results, but they aren't visible without scrolling down. Frankly, I find that more disturbing than anything else about this.
The Uber result for me also gives me 5 internal links to uber.com and a "more results from uber.com" link. Also in the sidebar I get a link to Uber's wikipedia page, as well as various information about the company, and links to competitors such as Lyft and Sidecar.
Welcome to 1997.
just did in incognito and saw an uber ad but no lyft one
http://imgur.com/a/dASeT
Lyft and Uber.
No doubt Uber paid a lot of money for that to be the case...
They're paying money so that I don't see ads? That seems quite nice of them.
14 replies →
No, Google enforces trademarks after a complaint by the owner.
I believe competitors can still bid for that word, but cannot misuse it (ie, make misleading claims, or claim to be that company)
See https://support.google.com/adwordspolicy/answer/6118