Comment by Buge

9 years ago

They're paying money so that I don't see ads? That seems quite nice of them.

Not sure if you're being facetious or not, but they're paying Google to not show ads for their competitors when a person searches for "uber".

  • As far as I'm aware, that's not something that Google allows you to do. Is it?

    It seems more likely that:

    - Other services have decided not to bid on "Uber". It may be more useful to bid on general keywords like "taxi" or "black car", etc.

    - The price for that keyword is too high to be worth it

    - The performance of the ads is poor such that Google doesn't show them.

    - It's also possible that Lyft is bidding on the keyword "Uber", but only in certain geographical areas where they're trying to grow their presence.

    • No it is not something Google allows. But for big brands they manually disallow paid results (see "Nike"). I don't see any ads on the uber results page.

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