Comment by Pyxl101
9 years ago
As far as I'm aware, that's not something that Google allows you to do. Is it?
It seems more likely that:
- Other services have decided not to bid on "Uber". It may be more useful to bid on general keywords like "taxi" or "black car", etc.
- The price for that keyword is too high to be worth it
- The performance of the ads is poor such that Google doesn't show them.
- It's also possible that Lyft is bidding on the keyword "Uber", but only in certain geographical areas where they're trying to grow their presence.
It's indirect. Lyft sets a max price of $0.05 for an ad placement, so uber has to set $0.06 to ensure that they get the ad and lyft doesnt.
What's with everyone chipping in knowledge of things they have no clue about? In your scenario, Google would just put the Lyft ad below the Uber ad in the search results, not make it invisible.
What stops Uber from making a third party company that outbids Lyft for the 2nd ad? Presumably it's just not worth it, people click the first ad or skip to the results?
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You can have multiple ads.
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No it is not something Google allows. But for big brands they manually disallow paid results (see "Nike"). I don't see any ads on the uber results page.
I search nike on google and I get an ad. The ad is for nike.
There is some mechanism where you can take control of your trademark on adwords.
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