Comment by marze

True. But there are a number of business models that don't require that.

If it were me, I'd position it as an AI startup. I think Jacques might overestimate how awesome existing solutions are for sorting. Customer provides belts and bins, he provides software. The lego is a proof of concept and prototype.

Or he could do a lego website startup, and expand his project and purchase inventory, and operate a warehouse of lego. Bootstrap this way until the software is ready for general use.

Or he could construct systems like the one he has built and sell them to other lego resellers, and expand into industrial or agricultural sorting in time.