Comment by amigoingtodie

8 years ago

But no 3rd party apps. That was an after thought.

Absolutely not, it was added on after, but no, that was the plan all along. You don't build that in just a year. That was part of the plan all along, but why waste millions of dollars on an app ecosystem before the phone itself is proven? No, you start with an amazing minimum viable product, see if it succeeds, and if so, you recoup lots of R&D money, and pour that into building the app system you already planned out. Yes, Jobs talked about web-apps and such, but that was just cover.

Yes, Walter Isaacson said that others tried to convince Steve about apps at launch, but from the moment he started talking about web apps on that stage in 2007, I never believed for a moment it was really the angle. I knew a couple folks who worked on the first couple revs of iOS, installable apps were always possible, if underdeveloped, from day one. Jobs had lots of resources at Apple in the 80s, and frittered them away on the Lisa and Apple III. He stumbled on Pixar, not knowing where it would go, and had a hell of a time figuring out how to position NeXT, but all those failures taught him that in business, like in art (and we know he felt himself an artist), making the most within the constraints of the medium is they key to success. He came back to Apple on its deathbed. He negotiated with MS for a transfusion to stay alive, and knew even though OS9 sucked, they needed a splash. They had the iMac. Pare down a personal computer to what was needed at the time. Monitor, modem/ethernet, CD drive. No need for a floppy, they're dying, chuck it for an external one you can charge for. No need to pack it with a super spiffy CPU or oodles of RAM, people can pay for an upgrade. Just make it slick looking and work well. Same with the iPod. Pimp it out with upgrades later, after the MVP proves its worth. The G4 cube failed, it never was really iterated on.

He learned from Microsoft, create a MVP, if it seems to catch on, iterate fast.

> But no 3rd party apps. That was an after thought.

Barely any platform had 3rd party apps. No one had a streamlined app store, SDK and monetization process like iOS came out with in 2008.