Comment by jonwachob91
8 years ago
I'd argue that Amazon commoditized shipping... That's really where they made their name and entrenched their brand recognition.
8 years ago
I'd argue that Amazon commoditized shipping... That's really where they made their name and entrenched their brand recognition.
That's not what "commoditized" means. You don't make your name and brand with a commodity. "commoditize" means making lots of suppliers so there is no producer profit in the market for the commodity.
When you shop at Amazon, you don't buy shipping from whoever's cheapest, Amazon provides the shipping via a complex logistics system interfacing with external partners.
Shipping, catalog production, and order processing. That sounds about right.