Comment by dredmorbius

The content market has pretty much always worked by the precise inverse of micropayments: aggregation, bubdling, and regular serial subscriptions. The addition of advertising made market size itsef, rather than the content, the goal.

Irony is that it was the Master of the Channel himself who came up with the falsehood that "content is king": Viacom's Sumner Redstone. Maybe he believes that himself, but it doesn't make it the truth.