Comment by jayroh

It's a really bad look for the CEO of the company.

At it's core what is a hashtag even? It's means to amplify a "thing". It's a means to make it a thing.

That's why it's tasteless. It's a shameless means to use the opportunity to ride the wave of the event instead of being classy, taking a back seat for a while, and handling the obvious influx resulting from this.