Comment by rodolphoarruda

I'm a potential user/customer. I support two small scale websites that give my two business a presence on the web. By 2013 I guess I started to feel too anxious when accessing Google Analytics because the service was getting bigger and bigger. I could not see its "UI boundaries" anymore, and with that I got the impression I was leaving useful views/analysis behind. Unfortunately I am the kind of user who needs somebody to provide a set of pre-built views/analysis I could make sense of. I don't have the time to rationalize on what I need at various levels and then build the views.

With that said, a minimalist approach to web analytics is attractive to me, specially if I can see its "boundaries", the set of reports etc.

The argument on privacy (or lack of it) has no impact on my perception about this service's value proposition.