Comment by ryanwaggoner

$12 / month is a low-paying customer. An ultra low paying customer. You can only offer minimal support at that price point.

Also, it’s easier to raise prices than to lower them. If you lower prices, you need to do it for your current users too or they’ll complain. If you raise prices, you can grandfather people in AND it can be used to incentivize people to buy before the price goes up.