Comment by seunosewa

Hmmm, no. They are a valuable audience, but they are not customers. A customer is someone who pays you for a service. That is the definition.

Why do TV networks continue interrupt their "customers" with ads even though their "customers" don't want ads? That's because their "customers" are not their customers. Their customers are the people paying for those ads and they get to interrupt the "customers" with ads.

It's very important to recognize distinction the between users (aka "customers") and customers if you want your company to survive. "Customers" are the product you sell.