Comment by jka

Customers vs users is a very interesting perspective - and yep, it seems very understandable that a 'customer' (or user) might not want to take on the liability of their own data storage.

I'm stretching a bit here, and haven't mused on your thoughts a ton, but perhaps one reponse is that this shift places demands on ensuring that local storage defaults - and the security of the delivered software - are adequate to keep the data safe in the hands of a layperson user/customer, and that that needs to distribute the cost and attacker opportunity away from massive centralized data silos enough to make the markets (and users, customers) follow.

Another angle would be to (optionally) assign another organization/entity as your storage provider - I think the 'Solid' project was suggesting something along these lines.