Comment by dwg

While they may stand out, only a tiny percentage of pickup truck drivers are like this.

There are so many people who have desk jobs or jobs where they don't really need or only occasionally need a pickup, but they still drive one (at least where I grew up, in Northern California). Because of the Tesla truck's performance, and many other EV advantages, my guess is that this pickup truck will indeed appeal to a large number of pickup owners, including showboaters, occasional towers, occasional use daily drivers, as professional/hardcore customers.