Comment by Al-Khwarizmi

So, from the comments here and elsewhere, it's a Marmite thing. A majority seem to hate the design but a significant minority absolutely loves it.

That doesn't look bad for sales. I'd rather have a group of enthusiasts that love the product, and a group of haters, than have everyone going "meh". Firstly because many of the enthusiasts will probably buy the product, and secondly because controversy is free advertising.

Personally I do like the aesthetics, although I'm not in the demographic that buys trucks.