Comment by buildbuildbuild
7 years ago
The divisiveness of this design is precisely what will propel its success. It's the coolest production car I've ever seen. And I expect >50% of the population to strongly disagree, mostly people from different generations. "Appalling" designs get free viral marketing; the trick is to still appeal to enough of your target market.
This truck gets attention. It's a loud status statement that looks cheap to build, costs less than $50k. Well done Tesla.
This thread already has more comments than anything I've seen in months. The design is absolutely doing its job as a marketing tool.
Some people will love it, some people will hate it, a lot of people are probably just kind of confounded by it but will come to like it after they see a few in person.
Either way it's absolutely dominating a news cycle, which isn't easy to do.
>I expect >50% of the population to strongly disagree, mostly people from different generations
Out of curiosity, which generations? I'm in my 20s and most of the friends Ive talked to think it's comically ugly.
Looks cheap overall.
"production car"
Actually mass produced, not a concept car.
This vehicle, of which Tesla expects to sell at $39k the cheapest model containing $33k of batteries, has definitely been mass-produced.