Comment by l0b0
6 years ago
The "no bullshit" motto is mentioned a few times here. A motto is just another marketing device – a way for a company to pretend to have any sort of principles beyond making as much money as fast as possible.
Why would anyone believe a motto is anything other than a marketing device? It is only believable if people follow it contrary to pragmatism. Any company is eventually going to have a fair share of people who believe being pragmatic is more important than their motto. And in Western culture at least it's usually considered rude to bring up the "big guns" and have a fundamental values discussion when everybody just wants the meetings to end and to start making more money.
In fact a motto is usually chosen to cover a weak spot. So "No Bullshit" reads to me as "We're Kinda Cowboys". "We Care" - "People Know We Don't care".
Fujitsu – “The possibilities are infinite” ... "The Ways in Which we can Screw this Up Are Infinite"
Intel – “Leap Ahead” and “Sponsors of Tomorrow”. "We've got to protect our entrenched position".
LG – “Life's Good”. "Life is Actually Objectively Bad".
Google - "Don't be Evil". "How We Actually Make Money is Evil But Our Mission is Good".