Comment by salawat

A/B testing as implemented in industry is -evokes emotional responses eerily similar to those evoked when gaslighting is noticed -uncompensated -inconsistent with any semblance of established research ethics -generally non-consensual -completely undermines trust

I'm not normally one to make a big deal about this sort of thing, but there is a reason research ethics exist. If one can't be trusted to even attempt to follow ethical research protocols, one damn well shouldn't be trusted with anything important.

Your user's time and information is not yours to share. Whether you bury it in the fine print or not.