Comment by salawat

Because who is going to balk at more sales for slightly less of a cut unless you have priced yourself to the bone already anyway?

Tech is all about inserting yourself in previously untransactable business opportunities via the leveraging of near universal connectivity to the Net, and the ease of electronic transaction settling.

Sometimes, this means taking a momentary haircut to get the right signatures in place, but fee taking and leveraging economies of scale does the rest.

The big head scratcher for me personally is how long it'll take until most people catch on to the pattern, and say "no more".