Comment by thedonkeycometh

I think it is most likely a case of x-y, where they are artificially deflating prices (or simplifying the menu) to get traction for their service. Be aware that this may be a tactic to strangle competition. There's still a possibility of a Fraud action being brought if the owner is buying their own pizzas in bulk, indirectly, although it would be quite novel. And if they are using virtual phone numbers and other such things it would prove culpability. I'm surprised this isn't buried in some Terms of Service somewhere.