Comment by VBprogrammer

Arguing from the position where you define the ethical framework and then refuse to engage in any discussion about whether that framework is correct is kind of tautological.

In this case a homeless shelter ended up with a lot of pizza (which I'm presuming they consented to receiving), a local business got a cash injection and the OP got some perks. Under your ethical framework a bunch of silicon valley types had to find some other way of pissing $20k up the wall.

I know which outcome I prefer, though I personally wouldn't have done it.