Network effects. All your friends are using iMessage.
This is mostly a US phenomenon because in other countries people had already adopted other messaging apps due to higher text messaging costs and for free international voice/video calls
The features aren’t special by themselves. It’s the features combined with the fact it’s the default SMS/chat client on a huge portion of the smartphones market.
It’s a social product. You can’t discount its social appeal.
Network effects. All your friends are using iMessage.
This is mostly a US phenomenon because in other countries people had already adopted other messaging apps due to higher text messaging costs and for free international voice/video calls
The features aren’t special by themselves. It’s the features combined with the fact it’s the default SMS/chat client on a huge portion of the smartphones market.
It’s a social product. You can’t discount its social appeal.