Comment by tome

Yes! I've thought the same ever since I saw the following Malcolm Gladwell Ted talk

https://www.ted.com/talks/malcolm_gladwell_choice_happiness_...

The point of the talk is that when you are developing a product you shouldn't aim to sell one perfect version of your product. You should have a small range of slightly different products that cater to several niches. Instead of one "perfect Pepsi" you have a few: Pepsi, Pepsi Lite, Cherry Pepsi, Pepsi Zero (or whatever).

He repeats versions of the following phrase four times in the same fifteen minute talk:

> They were looking for the perfect X, and they should have been looking for the perfect Xs

It makes the talk extremely memorable and has stayed with me for ten or so years since I saw it.