Comment by akerro

Amazon does it also with popular independent sellers. I know a motorcycle shop that was selling top quality products. Amazon representative contacted him if he would like to sell on Amazon, showed him offers how to stock and sell items. Amazon started a brand with the same name and their products were higher in search, were poor quality China made, jackets that were falling apart within a year. For the same price! Angry consumers targeted their anger to the real website leaving negative comments, not on Amazon! Shop owner had to change his brand after 18 years of being in business, as legal battle against Amazon would cost him more than the business had in stock.