Comment by graeme
6 years ago
Anyone know what Facebook’s benefit is from the mandatory linking? At this point pretty much anyone who wants a facebook account, has one. And the quest is niche. They don’t need it to drive facebook usage.
Is it data? If so what’s the expected value of data they’d get from quest linkage?
This is by no means an exhaustive list nor 100% accurate but yes data, likely to go in to the social profile they build of you to sell/use in advertisements.
Data such as; information provided at sign up, web/links to other users based on sign up info, inferred location information, purchases, interests, visited products, used products, active hours, usage hours, general use metrics... etc