Comment by flohofwoe
5 years ago
> Apple as a hardware company
Apple is now (primarily) a software-service company, and from that point of view, a locked-up platform makes a lot of business sense (unfortunately). Selling hardware is only the first step in locking customers into their service-ecosystem. In this new Apple world, app-developers are essentially Uber/Lyft-style gig-workers, not independent businesses.
> Apple is now (primarily) a software-service company
They like to tell everyone that, but it's still very much a lie. More than 50% of their revenues come straight from iPhone hardware sales. Services are barely under 18%, and that includes absolutely everything they can throw in there (icloud, appstore, etc). Everything else is hardware.
Apple is a hardware company that is desperately trying to ensure their future when, inevitably, they'll get a few iPhones wrong and consumers will move on. It's a bit like Persian Gulf countries investing in airlines and anything else to ensure they'll have a future when oil runs out.
Apple has made many hardware mistakes and will continue to do so. All their software is designed to sell hardware; they rarely support non-Apple hardware.