Comment by kevingadd

Many smaller devs have pivoted to leverage alternative platforms like Itch, Epic Games Store, Game Pass, etc alongside Steam for monetization, and some have ditched Steam entirely based on complaints with Valve's developer relations and pricing. Valve seems unlikely to ever make any concessions to win back the hearts of smaller developers, but they did panic once Epic Games Store and other storefronts started capturing exclusives for large titles by offering big studios a reduced cut (20-25% in some cases) to keep them around.

Another way to look at this: Valve's treatment of developers (not nearly as bad as Google, to be clear) is mostly tolerated because of Steam's inertia and market share. Google is acting like Stadia has inertia and market share when it has neither.