Comment by webmobdev

Yeah, the clients are different - Microsoft and IBM target enterprise clients and they know that if a client can't reach someone on the phone, they will lose their business. Google on the other hand is a business-to-consumer business trying now to be a business-to-business one, and still thinks that it can ignore the "older" generation and target the current generation who are more familiar with interacting with automated response systems. It's already biting them in the arse.