Comment by xdrosenheim

5 years ago

Short answer: it doesn't make enough money, it doesn't matter.

GTA V has made 6 billion in revenue, it's probably the most profitable video game in history by a large margin.

  • GTA V is profitable, fixing bugs is not.

    • Fixing bugs that reduce engagement is profitable. I am pretty confident this kind of bug has easily costed Rockstar in the order of 10-100 million dollars _per year_.

    • You could easily model how increased retention/engagement rates would translate to increased microtransaction revenue from drastically decreased load times. You could even bucket test it if you wanted to directly quantify the results, but I'm sure that the cost payback would be a matter of days.

      1 reply →