Comment by breck
5 years ago
The confusion around Apple Pay and Apple Card is a design problem created by Apple. It's way too damn confusing, and you can see we were constantly getting routed in the wrong direction. They should have called it Goldman Sachs Card. It was bullsh*t to find out that's what it really was and that the support was atrocious.
I don't disagree that branding things as "Apple This" and "Apple That" is confusing, especially when they sound interchangeable. I kinda understand why they didn't want to brand it as a GS card, because they're trying to go for a lot higher integration than they could achieve with a normal third-party relationship. But then they still periodically remind the customer that it is in fact a GS card, rather than just handling all the customer service themselves. It's not ideal at all.