Comment by bombcar
4 years ago
In a way it’s better to completely obliterate one persons inbox than sent one email by accident to 400k people.
The first you could apologize in many ways including financial, the second you really can only apologize by doing it again.
>the second you really can only apologize by doing it again.
Do you though? Is there value in sending yet another email? Is there harm in not sending another email? For those of use "tuned in", we just grab the popcorn, and show sympathy for the poor chap that is having a bad day. The rest of the world probably ignores. Maybe some people report it as spam?
I once sent spam out to persons unknown. It was probably sent to about 4000 people - but no one could actually be sure.
So to fix it, I sent an "I'm sorry email" to the following: my boss, his boss, and 50 key customers, all on BCC so they didn't know who I was "apologizing to" and left it at that.
Depending on the type of accidental email it may have tracking links and the software may let you redirect those links to a “we screwed up” page.
Sending an apology email really should be reserved for situations where the mistake included erroneous information - a “Dewey defeats Truman” type of email, or with wrong dates, etc.