Comment by denton-scratch

Nobody asked for cookie walls, which anyway don't bring sites into compliance. The cookie walls are erected by companies that are trying to shirk GDPR responsibilities.

They can avoid these responsibilities by refusing to serve content in the EU. That's their prerogative (although it is discriminatory, and thefore violates GDPR). And if they think they are out-of-reach for EU law, they can just ignore the GDPR; but watch out, similar regulations are coming to a jurisdiction near you.

Whether the GDPR is "reasonable" depends on your perspective; regulated parties always think that the regulations under which they trade are unreasonable.

[Edit: qualified the "their prerogative" bit]