Comment by gen220

Seeking the wisdom of the HN crowd:

Does RSS, with the full article content in each item's description, avoid the "problem" of GDPR compliance?

Maybe it'll become "cheaper" for global content creators to go back to old-fashioned content-targeted ads, which can be distributed through RSS [1], among other domains.

Placing the ads will be more expensive [2] (no more than it used to be), but it might be cheaper than guaranteeing GDPR compliance with the adware they've grown cozy with recently, and it opens up the EU as an available market.

[1]: for one example of this already working, podcasts are distributed via RSS, and have a rapidly growing advertising market around them: https://www.emarketer.com/content/us-podcast-ad-spending-sur....

[2]: apparently, most podcast ads are placed with a human in the loop (only 8% are placed programmatically). there might be a product idea here, in building a "static, content-targeted ad" exchange.