Comment by Terretta

Thanks.

Note that share of handsets carried by consumers is very different from total and share of wallet spent on platform in U.K. too.

Put another way, when iOS was carried by 20% of consumers, it accounted for 80% of mobile app spend. As a paid app dev, the second number is important. As an ad-ware app dev, the first number matters more. For advertising conversions… it depends.