Comment by wayoutthere
5 years ago
> Look at the moral panic over Four Loko. The same cocktail of ethanol and caffeine has been consumed as amaro and coffee by rich women since time immemorial. Yet it never caused moral panic until the “wrong type of people” started consuming it.
You’re not entirely wrong, but a splash of liqueur into a small cup of coffee is pretty different from dissolving caffeine pills in tall boys of malt liquor.
Substitute "PBR hard coffee," then.
Malt liquor drink, 30mg caffeine. Tastes like Yoo-hoo.
PBR hard coffee (and similar products) are comically expensive for what they are which means the wrong people don't buy them which means the avoid the stigma.
That's true. I own a bar, and PBR HC is our most expensive-cost drink in a can. It's roughly double a Guiness, which used to hold that title.
It’s also not sold in 32 oz cans at 8-12% ABV in addition to the 3-4 cups of coffee worth of caffeine.