Comment by rchaud

The best product doesn't win, the 'sexiest' ones do because they can drum up the press coverage and mainstream recognition necessary to become a household name.

WeWork might not have a a 'tech' company, but it behaved like one after juicing on all that Softbank money. Turns out they had nothing Regus or other 'boring' companies couldn't provide. But they bought a lot prestige properties and advertised constantly, so they became the household name for co-working.