Comment by threeseed

> Keeping things under as tight a wrap as possible with extreme OPSEC[0] is one of those things Apple has always done, and it’s entirely unsurprising that Jobs would get very cross about a supplier fucking that up.

I sat across from a Graphic Designer at Apple who accidentally published some of the iPods marketing assets to the website a few days before the launch. It was discovered soon after by a rumour site and there was a flurry of meetings to fix it.

The designer was never fired or reprimanded. And he never received a screaming phone call from Steve Jobs.

I am not privy to vendor negotiations but would be really surprised if Apple was making multi-billion decisions based solely on a vendor leaking something. Especially back then when Apple wasn't out of its recovery.