Comment by joshuajomiller

4 years ago

I just don't understand how companies can think this kind of privacy invading marketing can be effective. In which situation do they believe they are adding affinity for their product by scraping your email?

It's not "companies" as a whole. It's a small department who comes up with these ideas and uses misleading, short-term metrics such as open rate or "cooking the books" by misattributing future revenue to their efforts ("this user who we spammed 3 years ago suddenly signed up - see, my marketing strategy is great, now give me a raise!") to justify their salaries. Their incentives are rarely correlated to those of the company, so every short-term trick that they can use to justify their salary is good even if it will be damaging to the company in the long term (by that time they'll already be on their next project with a successful achievement on their resume).

  • > It's not "companies" as a whole. It's a small department who comes up with these ideas

    Ah yes, the "one bad nerd-apple" hypothesis.

The cost for the negative responses are close to zero while the benefit for positive replies is high. Usual spam/growth hack accounting.

It's your public email address on GitHub (which you may choose to hide, if you prefer). It's also public what you starred on GitHub. This email is obnoxious and annoying, and it's possibly even against the law to sign people up without them explicitly consenting, but it's not "privacy invading".