Comment by onion2k
4 years ago
The most Sr and influential ppl tended to come from web search and core infra, with no link to revenue in sight.
If people on engineering teams that don't have an attributable impact on revenue believe they'd be rejected because they can't show an individual impact on the bottom line then they won't submit a packet. That could be why you didn't see it - people who think this is necessary don't go for promotion. As the author of the Twitter thread states, they change team, or leave their role, instead. You'd need to look at why people move to revenue impacting teams, or why people leave the company, to understand this.
Looking at it from the perspective of the promo board obviously isn't going to work. "absence of evidence is not evidence of absence"...
People within the company are going to have a better idea than some random outsider. Anecdotally I've literally never heard of revenue impact being a requirement, and I'd expect few packets through L6 contain mention of revenue, and still a minority beyond that (but idk for sure).
Maybe this particular org is weird, but across Google this perception doesn't exist.
Most of the people promoted don't have a clear revenue metric.
Impact is mostly defined by business unit and accepted at face value by committee.