Comment by toqy
4 years ago
Smaller screened smartphones aren't a new market that needs to be defined though. Most people know what they are by virtue of having lived through the era that they were the only choice.
And as OP pointed out, Apple makes a smaller screened smartphone, so they exist. In some comment on this post someone said that it accounts for 3% of Apple's phone sales.
How big is the group of people that want a smaller smart phone but aren't willing or able to switch to Apple? Who knows. My intuition says not many, but maybe we'll find out through OP's efforts. I'm an iPhone user and the only reason I haven't switched to something like the iPhone Mini is because I want the better camera on the pro's.
I suspect there are two constraints working against mini mobiles:
1. The industry push for thin due to the consumer dislike of thick.
2. The invisible consumer expectation that smaller mobiles should be cheaper.
A mini screen with a fat body (large battery, good camera) is what many functionally oriented people should want, but cost and form will limit consumer desire and make it an extremely niche product?!?
Edit: I am thinking more Canon IXUS cross bred with a 20000mAh powerbank and stock Android One. In fact Canon or another reliable camera brand would be the perfect manufacturer. Fat and robust could work: sell the functionally ugly to practical tradesmen type? Unfortunately writer desires thin and light, which I don’t care about. No need for front-facing camera, instead put a 1” (4:3?) screen on the side of the main camera to allow for pointing/framing when doing selfies.
Functionally oriented people often have other constraints. I have tight constraints for mobiles: I am price sensitive (I break or lose phones), I want vanilla Android (manufacturer skinned often has broken upgrades & broken privacy & broken features), and I generally won’t buy products from extremely niche brands (unpredictable reliability, & trust issues).
It's been tried. Although it could've been a better design, it didn't go over well.
https://thenextweb.com/news/bad-news-for-anyone-who-wanted-t...
¡Awesome! Even if shit execution, fugly, one-trick gimmick, with terrible branding.
* “Other manufacturers have managed to make a success of selling high-capacity smartphones. BlackView (and, for that matter, Ulephone, Doogee, and AGM) does especially well. Although they come with ginormous cells, they’re primarily designed to be hardy, and can take more of a beating than Mickey Rourke in the boxing ring.”
* “French smartphone manufacturer Avenir Telecom attempted to crowdfund the P18K on Indiegogo, but ultimately failed in a way that was previously unthinkable for a project that’s attracted so much press coverage and public interest. In total, Avenir Telecom ‘sold’ sixteen (absolute) units.”
* “there are people who would benefit from a phone with a 18,000 mAh battery. I’m talking about military users, people working in the oil and gas industry, famers, and even truckers. Avenir did nothing to cater to this valuable niche.”
* “The P18K, on the other hand, lacked waterproofing and shockproofing, making it thoroughly unsuitable for outdoor users.”
* “Avenir Telecom wanted €600 for a phone with the internals of a €200 phone. Without anything extra – like ruggedization – that’s a hard sell. It just didn’t represent good value for customers.”
* “Measuring several inches thick”
I was exaggerating a little by saying 20000mAh: about 5000 to 10000 would probably be sweet.
Also camera lenses on the P18K were not flush with reverse side - ugggh. There should be a proper shutter button (positioning and half-press to hold focus). Lenses needs protection eg. manual sliding shutter which when opened puts phone into camera mode (I have cracked mobile phone camera lenses).
Plenty of people want a proper waterproof camera (low light, macro, Tele, optical image stabilisation) in their pocket, and why not combine that with hardy mobile phone?
I can imagine making the screen plus battery plus the USB port all as a single user-replaceable part? Those are the usual culprits that get broken or need replacing.
Edit: Slight edits above for clarity. Also see Blackview Pro 11000mAh https://thenextweb.com/news/this-bonkers-chinese-phone-holds...
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* Small battery capacity
* Lower performance due to small battery and poorer heat dissipation
* No physical space to put top-tier camera
The battery doesn't have to be small if you're okay with moderate thickness. And a lot of power goes to the screen so that cancels out. To the extent that this is true, you're just restating "push for thin" and it's not a separate problem.
Lower performance than what? I'm not convinced that's a real issue unless you're trying to make a flagship.
Why couldn't you fit a top-tier camera? That's like a square centimeter.
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Apple's limited success is not only a factor of the screen size but also market positioning. The mini is inferior in some specs to other iPhones but at the same time really high end as far as mobiles in general go. That makes it a niche product even if screen size was not a factor at all.
It targets people that have plenty of cash for a flagship but are willing to forego the top tier specs for a smaller size. Apple prefers you just buy the pro. And if you don't have much cash you can get the reheated 2017 iphone 8 with SE slapped on it :)
I bet if they made a mini T the price of an SE with a more limited camera and screen spec than the current mini it would take 50% of SE sales away.
You can't judge the market viability of one aspect based on a single model.
The mini is inferior in some specs to other iPhones
I’m typing this on my iPhone 13 mini; saying it’s inferior to the rest of the iPhone 13 is an overstatement.
All of the core features are the same as they rest of the line.
Ironically it’s the largest iPhone I’ve owned, having upgraded from an iPhone 7 and a 6s before that.
There probably won’t be iPhone 14 mini, so I’m glad I was able to get this form factor before I had no choice.
I mean compared to the pro.
I would consider both flagship models, considering the pricing. For me mid-range is < 500€ (and normally way below that) so the iPhone SE doesn't even qualify here in Europe (it's 529€).
My current mid-range phone is a Samsung A52s which costs 329€.
But perhaps my long Android history has skewed my pricing concepts somewhat.
Wait, is the iPhone Mini larger than an iPhone 6/7/8?! I thought it was smaller.
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They really had the room to put a x2 zoom camera on there though... what a shame they didn't.
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Even the small phone user base is probably fragmented between people who want a lower cost phone and people like me that want the Pro or better, just smaller.
Apple already has the SE for the low cost market. They have positioned the mini as the mid-range. What they're missing is a high-end small phone. I'd happily pay for it.
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Indeed, I desperately want a smaller phone, but I heavily use the camera on my phone and in the end I decided I wasn't willing to give up camera quality for the iPhone Mini. So Apple's data may suggest that I don't want a small phone, but the reality is that I want a small phone that's actually as good as the big ones. No one has offered that.
My last couple of phone purchases have actually been camera purchases.
I got an iPhone XR for the low light performance of the camera, not because I needed a new phone.
I got a 13Pro for the cameras and lidar, not because I needed a new phone.
My reality is I want a great camera that fits in my pocket and is durable - that also makes calls, runs Signal, streams Spotify/AppleMusic, and has a usable web browser...
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> The mini is inferior in some specs to other iPhones but at the same time really high end as far as mobiles in general go. That makes it a niche product even if screen size was not a factor at all.
I feel like it being smaller is a factor in it having inferior specs: much easier to fit a better camera etc into a larger body.
> How big is the group of people that want a smaller smart phone but aren't willing or able to switch to Apple?
It just feels like surely capturing 100% of the market for premium small Android phones (there really are none right now) must be at least as good as yet another large Android phone entering a market full of large Android phones.
None of the leaked specs (if real) for iPhone 14 include a "Mini" variant, so it looks like Apple killed theirs.
I'm going to buy a 13 Mini because of Apple's long term support, so it should last me a good few years.
I do not care if they do not make a new mini every year. I just want a mini available for purchase, and the 13 mini should be very capable for at least a few more years.
That might actually be what Apple is doing, skipping mini for 14, but not stopping mini forever. Sony did the same, there where Compacts of Z1, Z3 and Z5.
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